All-in strategist
Hello! MariaBeatrice Alonzi's here but, please, call me Bea :).
I have a Master's Degree in Communication Studies with a focus on the Humanities, specializing in Entertainment.
I also have a Postgraduate Master's Degree in 'Techniques and Methods of Behavioral Analysis' and 'Scientific Analysis of Non-Verbal Behavior'.
I am a business strategist: in 2023, I brought the case study of my client Marmolove® to the Ph.D. in Business Administration, in the course “Economics and Strategy of Small and Medium Enterprises” at Sapienza University of Rome, Department of “Law and Economics”.
I have been a speaker at TEDx since 2021, and since 2016, I have been defined by the foreign press as «The Italian Digital Artist»; for my pr campaigns against domestic violence, violence against women, cyber-bullying, and co-dependency, which I have written and directed.
I am a testiominial for L'Oreal and 'Carolina Foundation' awareness campaign against cyberbullying, youth depression, and anxiety: #BraveTogether since 2023.
Since 2019, I have written four best-selling books about guilt, judgment, happiness, and failures.
The first titled "An Easy Book of Happiness" has sold over 250,000 copies.
The most recent one – about understanding why you feel like you're always at the same point – is titled: "You Are Not Your Parents" and is published by Sperling & Kupfer.
My novel on emotional manipulation, finalist for the “Fiesole Narrative Under 40 Award” in 2022, is titled: “A word of three letters” and is published by Salani.
I use my social media to raise awareness about mental health and fight the stigma of therapy; also explaining how communication works between people, in relationships, and at work.
My work, in fact, has to do with the professional sphere: I help creators, entrepreneurs, and companies achieve results in terms of visibility, positioning, credibility, and revenue.
I teach how to understand the market, creating strategies to make work profitable and sustainable, focusing on image at the center of a scalable business.
I work with the biggest Italian and international brands, and have contributed to creating the most famous names in new entrepreneurship, as well as overseeing the digital development of the country's major artists.
Over the years: Estetista Cinica®, Bilanciamo® (Dr. Giulia Biondi), Ludovica Di Donato, Stefano Benni, Rocco Papaleo, Hard Rock Cafe®, and in 2020, Heroes – the biggest Italian concert ever held at the Arena di Verona. These are just a few of the names for whom I have worked or continue to work as a Business Strategist, Growth Hacker, or Reputation Manager (crisis unit and risk management).
For each brand, entrepreneur, and artist, it's always an incredible learning experience that leads to quality revenue, online presence, recognizability, and community growth of over 60%.
Something more about me: in addition to my degree and master's, I have extensively studied acting in many forms. In 2017, I opened a theater and a performing arts academy, and I was awarded in the United States with my production, winner of the “San Diego Fringe Festival” (California) as “Outstanding International Artist”.
If you haven't done so already, come visit me on Instagram, subscribe to my Free Newsletter and you will have access to all my content, read my books, enroll in my: Online Business Masterclass, book a business consultation with me, and so on....
Hello! MariaBeatrice Alonzi's here but, please, call me Bea :).
I have a Master's Degree in Communication Studies with a focus on the Humanities, specializing in Entertainment.
I also have a Postgraduate Master's Degree in 'Techniques and Methods of Behavioral Analysis' and 'Scientific Analysis of Non-Verbal Behavior'.
I am a business strategist: in 2023, I brought the case study of my client Marmolove® to the Ph.D. in Business Administration, in the course “Economics and Strategy of Small and Medium Enterprises” at Sapienza University of Rome, Department of “Law and Economics”.
I have been a speaker at TEDx since 2021, and since 2016, I have been defined by the foreign press as «The Italian Digital Artist»; for my pr campaigns against domestic violence, violence against women, cyber-bullying, and co-dependency, which I have written and directed.
I am a testiominial for L'Oreal and 'Carolina Foundation' awareness campaign against cyberbullying, youth depression, and anxiety: #BraveTogether since 2023.
Since 2019, I have written four best-selling books about guilt, judgment, happiness, and failures.
The first titled "An Easy Book of Happiness" has sold over 250,000 copies.
The most recent one – about understanding why you feel like you're always at the same point – is titled: "You Are Not Your Parents" and is published by Sperling & Kupfer.
My novel on emotional manipulation, finalist for the “Fiesole Narrative Under 40 Award” in 2022, is titled: “A word of three letters” and is published by Salani.
I use my social media to raise awareness about mental health and fight the stigma of therapy; also explaining how communication works between people, in relationships, and at work.
My work, in fact, has to do with the professional sphere: I help creators, entrepreneurs, and companies achieve results in terms of visibility, positioning, credibility, and revenue.
I teach how to understand the market, creating strategies to make work profitable and sustainable, focusing on image at the center of a scalable business.
I work with the biggest Italian and international brands, and have contributed to creating the most famous names in new entrepreneurship, as well as overseeing the digital development of the country's major artists.
Over the years: Estetista Cinica®, Bilanciamo® (Dr. Giulia Biondi), Ludovica Di Donato, Stefano Benni, Rocco Papaleo, Hard Rock Cafe®, and in 2020, Heroes – the biggest Italian concert ever held at the Arena di Verona. These are just a few of the names for whom I have worked or continue to work as a Business Strategist, Growth Hacker, or Reputation Manager (crisis unit and risk management).
For each brand, entrepreneur, and artist, it's always an incredible learning experience that leads to quality revenue, online presence, recognizability, and community growth of over 60%.
Something more about me: in addition to my degree and master's, I have extensively studied acting in many forms. In 2017, I opened a theater and a performing arts academy, and I was awarded in the United States with my production, winner of the “San Diego Fringe Festival” (California) as “Outstanding International Artist”.
If you haven't done so already, come visit me on Instagram, subscribe to my Free Newsletter and you will have access to all my content, read my books, enroll in my: Online Business Masterclass, book a business consultation with me, and so on....